Business
Sigma Audio Networks, powered by MediaCo, Launches "Alpha Woman" A Bilingual Audio Network Where Her Voice Leads – Women First. Culture Forward.
NEW YORK, March 10, 2026--Sigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman.
About this update from Mediaco Holding Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/d0d645296e5a5374ffab679fd1d52c28"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/MSBW2E5.g88rtz9gv7LveA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d0d645296e5a5374ffab679fd1d52c28","width":480,"height":270}},"lazy":false},{"type":"text","content":"Alpha Woman blends contemporary music, culture, and conversation with the voices of relatable personalities, influential women, and cultural tastemakers to create a listening experience that resonates with bilingual, culturally connected women across the United States.","length":269,"tagName":"p"},{"type":"text","content":"NEW YORK, March 10, 2026--(BUSINESS WIRE)--Sigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman.","length":272,"tagName":"p"},{"type":"text","content":"Built around the tagline "Where Her Voice Leads," Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect the ambition, creativity, and influence of today’s women.","length":260,"tagName":"p"},{"type":"text","content":"The network will be distributed through Sigma Audio’s national affiliate platform, reaching audiences across major U.S. markets and multicultural communities.","length":158,"tagName":"p"},{"type":"text","content":""Women are not only shaping culture – they are driving economic influence and defining what comes next," said Elisa Torres, President and CEO of Sigma Audio Networks. "Multicultural women are powerful leaders in their homes, their communities, and in business. Alpha Woman was created to amplify their voices, their stories, and their influence."","length":366,"tagName":"p"},{"type":"text","content":"A Powerful Opportunity for Advertisers","length":38,"tagName":"p"},{"type":"text","content":"A Powerful Opportunity for Advertisers The launch of Alpha Woman expands Sigma Audio’s ability to help brands connect with one of the most influential consumer segmen...