Business
MediaCo’s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025
NEW YORK,, February 12, 2026--MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship Spanish-language network, EstrellaTV, has achieved its largest annual Year-over-Year (YoY) P18-49 prime time percentage growth in network history at +14% for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years.
About this update from Mediaco Holding Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/57e24ff5c5c2fd7b8466fefc6dee06ed"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/X_lEa7As8WhcH.crMKDVCQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/57e24ff5c5c2fd7b8466fefc6dee06ed","width":480,"height":270}},"lazy":false},{"type":"text","content":"NEW YORK,, February 12, 2026--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship Spanish-language network, EstrellaTV, has achieved its largest annual Year-over-Year (YoY) P18-49 prime time percentage growth in network history at +14% for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years.","length":399,"tagName":"p"},{"type":"text","content":"While the broader industry faced audience erosion, EstrellaTV’s 14% surge stood in stark contrast to its primary competitors: Telemundo fell -7%, Univision dropped -8%, and UniMás declined -17%.","length":194,"tagName":"p"},{"type":"text","content":""These historic numbers validate our strategic vision for MediaCo as a leader in the multicultural media space," said Soo Kim, Managing Partner, and Chief Investment Officer of Standard General. "By outperforming every other broadcast network in terms of growth percentage, EstrellaTV is proving that high-quality, culturally relevant programming remains a massive draw for the P18-49 demographic. We are not just participating in the market; we are leading the evolution of Spanish-language media."","length":519,"tagName":"p"},{"type":"text","content":"Unstoppable Momentum into 2026","length":30,"tagName":"p"},{"type":"text","content":"EstrellaTV is currently pacing for its fourth consecutive quarter of growth among the P18-49 demographic. The network’s upward trajectory accelerated significantly with the adoption of Nielsen’s Updated Big Data Plus Panel currency:","length":232,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"4Q25: Surged +57% (Big Data Plus Panel).","length":40,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"1Q26 (To-Date): Maintaining a powerhouse +54% increase.","len...