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EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth

NEW YORK, April 09, 2026--MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV, its leading Spanish-language, multi-platform network, delivered another standout quarter - posting a +38% year-over-year increase in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV’s accelerating momentum and competitive strength.

articleMediaco Holding Inc.April 9, 20263/company/mediaco-holding-inc/news/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth
EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth

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