Business
McCormick® and Paris Hilton's 11:11 Media Ink Multi-Year Deal to Inspire a New Era of Flavor and Creativity
In a partnership primed for flavor-forward content and one-of-a-kind recipe inspiration, the McCormick® brand announces a two-year long collab with lifestyle icon, Paris Hilton and her next-gen media company, 11:11 Media. This partnership is a celebration of delicious food and memorable film and TV moments, all highlighted in a new ad from McCormick that shares how the best food and flavor brings us together.
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[{"type":"text","content":"Paris Hilton Makes a Cameo Alongside Several Familiar Faces in A New Ad from McCormick","length":86,"tagName":"p","attribs":{}},{"type":"text","content":"HUNT VALLEY, Md., Jan. 12, 2026 /PRNewswire/ -- In a partnership primed for flavor-forward content and one-of-a-kind recipe inspiration, the McCormick® brand announces a two-year long collab with lifestyle icon, Paris Hilton and her next-gen media company, 11:11 Media. This partnership is a celebration of delicious food and memorable film and TV moments, all highlighted in a new ad from McCormick that shares how the best food and flavor brings us together.","length":460,"tagName":"p"},{"type":"image","alt":"In a partnership primed for flavor-forward content and one-of-a-kind recipe inspiration, the McCormick® brand announces a two-year long collab with lifestyle icon, Paris Hilton and her next-gen media company, 11:11 Media.","displaySize":"","headline":null,"caption":"In a partnership primed for flavor-forward content and one-of-a-kind recipe inspiration, the McCormick® brand announces a two-year long collab with lifestyle icon, Paris Hilton and her next-gen media company, 11:11 Media.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/dd49cd2dfe15876b6caa55b6af68d3a3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gV1cyoLtVLW_cRAyFfV3yQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/dd49cd2dfe15876b6caa55b6af68d3a3","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2858724/DSC_4409.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""I love having family and friends over to enjoy delicious food— whether it's a big dinner party or a family movie night. There's nothing quite like sharing a good meal made with the best ingredients," said Paris Hilton, pop culture icon, co-founder and CEO of 11:11 Media. "I can't wait to share my favorite ways to use McCormick spices to make flavorful food, lasting memories, and sliving our best lives around the table!"","length":456,"tagName":"p"},{"type":"text","content":"Just like the iconic scenes from film and TV featured in the new spot – coming soon in January 2026 – McCormick makes even everyday meals best-in-class with their spic...