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Frank's RedHot® Launches Four Bold New Sauces and Teases New Game Day Campaign

Frank's RedHot® — the undisputed GOAT of condiments — is spicing up National Hot Sauce Day with four new sauces designed to elevate every watch party spread and new game day eats data. And this is just the kickoff — the brand is rolling out a new marketing campaign just in time for the Big Game, with more flavor-packed news coming on Feb. 2.

articleMccormick & Company, IncorporatedJanuary 22, 20264/company/mccormick-and-company-incorporated/news/franks-redhot-launches-four-bold-130000646
Frank's RedHot® Launches Four Bold New Sauces and Teases New Game Day Campaign

About this update from Mccormick & Company, Incorporated

[{"type":"text","content":"To celebrate National Hot Sauce Day, new data from Frank's RedHot says Americans are getting creative in the kitchen with the GOAT of condiments","length":148,"tagName":"p","attribs":{}},{"type":"text","content":"HUNT VALLEY, Md., Jan. 22, 2026 /PRNewswire/ -- Frank's RedHot® — the undisputed GOAT of condiments — is spicing up National Hot Sauce Day with four new sauces designed to elevate every watch party spread and new game day eats data. And this is just the kickoff — the brand is rolling out a new marketing campaign just in time for the Big Game, with more flavor-packed news coming on Feb. 2.","length":395,"tagName":"p"},{"type":"image","alt":"Frank’s RedHot® Launches Four Bold New Sauces and Teases New Game Day Campaign","displaySize":"","headline":null,"caption":"Frank’s RedHot® Launches Four Bold New Sauces and Teases New Game Day Campaign","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/f15691dbbf529f91a7be8f8113d8d8b6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rq.zCLi4gQNksNs9JaZWkg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f15691dbbf529f91a7be8f8113d8d8b6","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2866961/FRH_PR_new_innovation_skus_2026.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""The Big Game is one of the biggest food moments of the year," said Valda Coryat, Vice President of Marketing at McCormick & Company. "Fans are sticking with their favorites but looking for new ways to turn up the flavor — and Frank's RedHot is the go-to for making every bite bold and delicious."","length":330,"tagName":"p"},{"type":"text","content":"New Flavors for Game Day Glory","length":30,"tagName":"p"},{"type":"text","content":"Frank's RedHot is turning up the heat with four new sauces designed to help fans mix things up without losing the classics they love. Fans can find these flavors at retailers nationwide in the coming weeks.","length":220,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Frank's RedHot® Garlic Parmesan Wing Sauce & Dip: A savory blend of garlic, parmesan, and mild heat that's great on wings, pizza, pasta, or part...

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