Business
Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels® Lineup at New York Toy Fair
The world’s number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play EL
About this update from Mattel, Inc.
[{"type":"text","content":"\nThe world’s number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play\n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels® will debut new product innovation at New York Toy Fair. Hot Wheels as a brand has always blazed the way in play and fan engagement and 2026 is no exception. Built on a legacy of authentic automotive design, legendary performance, and relentless drive, this spirit comes to life through Formula 1® partnerships, Hot Wheels playsets, and more.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260212507644/en/The Hot Wheels Ultimate T-Rex Garage Playset offers the ultimate play experience with an extra-large T-Rex, multiple floors of storytelling play, and endless opportunities to stunt, race, and battle creatures. It includes a 4-car elevator, space for 50+ vehicles, and is Speed Snap™ compatible, unlocking expanded play with Hot Wheels track.\nAs Hot Wheels marks its eighth consecutive year of growth, the brand is doubling down on what has fueled its momentum: products and experiences that invite kids and fans to race harder, stunt bigger and express their fandom in ways only Hot Wheels can deliver.\n\n\nAhead of New York Toy Fair, Hot Wheels unveils its 2026 lineup and introduces bold storytelling through all-new content specials, toy innovation and experiences designed to connect fans, adventures and unforgettable moments of play.\n\n\n\"Hot Wheels is on fire. We continue to see growth across the entire franchise, driven by authentic storytelling and experiences, world-class toy product and holistic franchise offerings,” said Ted Wu, senior vice president and Global Head of Vehicles at Mattel. “Our 2026 line up will continue the momentum, from new F1 products and expanded experiences to the most epic Hot Wheels Ultimate Garage we've ever created. We can't wait for our fans of all ages to experience the exciting year ahead.\"\n\n\nHot Wheels® & Formula 1®: Built for the Fastest Fans\n\n\nThe Hot Wheels partnership with Formula 1® is driven by a shared appreciation for precision, performance a...