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From Garage Build to Die-Cast Car: 2026 Hot Wheels™ Legends Tour Now Accepting Entries Worldwide
The 2026 Tour expands to 19 countries around the world including Europe and Latin America, welcoming back Canada and adds stops in Asia-Pacific, including
About this update from Mattel, Inc.
[{"type":"text","content":"\n\nThe 2026 Tour expands to 19 countries around the world including Europe and Latin America, welcoming back Canada and adds stops in Asia-Pacific, including Indonesia\n\n\n\nThe Mobil 1 brand returns as presenting sponsor and AriZona Beverage Company signs on to bring dynamic on-site activations\n\n\n\nFast & Furious saga to showcase an iconic vehicle at select North American stops\n\n\n\nExclusive Formula 1® car on display with custom Hot Wheels Formula 1® livery\n\n\n\nThe U.S. leg of the Global competition kicks off on April 25, in Tampa, Fla. and culminates in November with a virtual Grand Finale, where one vehicle will be crowned as the next 1:64-scale Hot Wheels® die-cast\n\n\n\n \n\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nMattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world’s most iconic brand portfolios, announced today that submissions are now open for Mattel’s Hot Wheels™ Legends Tour presented by Mobil 1. The Hot Wheels Legends Tour is the world’s largest custom car competition and global celebration of automotive culture in search of the next Hot Wheels® die-cast car. Entering its ninth year, the Hot Wheels Legends Tour will host in-person and virtual events across 19 countries in 2026, marking its most expansive and internationally diverse event lineup to date. Building on a record-breaking 2025 season that saw thousands of attendees and vehicle entries from around the world, the 2026 Tour continues its global expansion as Canada returns to the schedule and Hot Wheels hosts new events in the Asia-Pacific region including Indonesia, with more locations and dates to be announced.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312807588/en/https://mattel.com/hotwheelslegendstour\nThis year’s contest will also welcome a new partner, AriZona Beverage Company, which will join returning partner Mobil 1, to provide new on-site experiences, including sample sessions, a product partnership and a branded custom car build. Additionally, an iconic vehicle from Universal Pictures' Fast & Furious saga will be featured at select North American Tour stops, giving fans the opportunity to see the legendary vehicle up close as the high-octane franchise celebrates its 25th anniversary. Celebrating Mattel’s ...