Press release
lululemon to Expand International Presence in 2026 with Stores to Open in Six New Markets
Brand to launch in Greece, Austria, Poland, Hungary, Romania, and India through franchise agreements Continued expansion builds on lululemon’s strong track
About this update from Lululemon Athletica Inc.
[{"type":"text","content":"\nBrand to launch in Greece, Austria, Poland, Hungary, Romania, and India through franchise agreements\n\nContinued expansion builds on lululemon’s strong track record of international growth\n\n VANCOUVER, British Columbia--(BUSINESS WIRE)--\nlululemon (NASDAQ:LULU) today announced plans to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its new franchise partnership model agreements. lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion Retail Group, in addition to its previously announced entry into India through a partnership with Tata CLiQ.\n\nThese partnerships will bring lululemon’s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.\n\nlululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand’s full range of products online through lululemon.eu, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.\n\n“As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”\n\nBuilding Community\n\nlululemon continues to deepen its connection to guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners around the world. Reflecting the brand’s holistic approach to physical, mental, and social wellbeing, this community-first model will remain central to how the lululemon brand enters new markets in 2026 with its partners.\n\nInternational Expansion\n\nMarket expansion is a key pillar of lululemon’s growth strategy. With a presence in more than 30 markets around ...