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Lucky Strike Entertainment and Professional Bowlers Association Appoint Peter Murray as CEO of PBA and Head of Media for Lucky Strike Entertainment

MIAMI, January 28, 2026--Lucky Strike Entertainment and the Professional Bowlers Association (PBA) announced the appointment of Peter Murray as CEO of the PBA.

articleLucky Strike Entertainment CorporationJanuary 28, 20265/company/lucky-strike-entertainment-corporation/news/lucky-strike-entertainment-professional-bowlers-133000370
Lucky Strike Entertainment and Professional Bowlers Association Appoint Peter Murray as CEO of PBA and Head of Media for Lucky Strike Entertainment

About this update from Lucky Strike Entertainment Corporation

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