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Lionsgate and Scentbird Team Up on John Wick-Inspired Fragrance
Scentbird, the leading fragrance discovery platform, today announced a new collaboration with Lionsgate and the studio's iconic action franchise, John Wick, bringing the scent of the legendary Baba Yaga into the world of fragrance. Launching today, this official licensed collaboration builds on Scentbird-owned Drift's collaboration with the blockbuster franchise.
About this update from Lionsgate Studios Corp
[{"type":"text","content":"NEW YORK, March 5, 2026 /PRNewswire/ -- Scentbird, the leading fragrance discovery platform, today announced a new collaboration with Lionsgate and the studio's iconic action franchise, John Wick, bringing the scent of the legendary Baba Yaga into the world of fragrance. Launching today, this official licensed collaboration builds on Scentbird-owned Drift's collaboration with the blockbuster franchise.","length":413,"tagName":"p"},{"type":"image","alt":"®, TM & © 2026 Lions Gate Entertainment Inc. and related companies. All Rights Reserved.","displaySize":"","headline":null,"caption":"®, TM & © 2026 Lions Gate Entertainment Inc. and related companies. All Rights Reserved.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":264,"url":"https://media.zenfs.com/en/prnewswire.com/ddb5e5d7e44c72a89e601ad73f5e81d9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/t9jgIuBpbtxRKT1bpFd1SQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ddb5e5d7e44c72a89e601ad73f5e81d9","width":400,"height":264}},"href":"https://mma.prnewswire.com/media/2926688/Scentbird_LIONSGATE.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Facilitated by IMG Licensing, the collaboration centers around the John Wick Eau de Parfum, an exclusive fragrance designed as both a collectible drop and an exciting entry point for new Scentbird subscribers. The aromatic, woody blend opens with spiced lemon and a striking gunmetal accord, layered with clary sage and grounded in refined notes of cedarwood and amber bourbon, capturing the precision, intensity, and sophistication synonymous with John Wick. ","length":459,"tagName":"p"},{"type":"text","content":""At Scentbird, we're always looking for ways to push fragrance beyond the bottle," says Elena Lécué, CMO at Scentbird. "John Wick is an iconic franchise with a deeply engaged global fan base, and this collaboration allows us to turn scent discovery into a true cultural moment. We're blending storytelling, collectibility, and community in a way that feels fresh, unexpected, and unmistakably Scentbird."","length":437,"tagName":"p"},{"type":"text","content":"Debbie Olshan, Director of Consumer Products at Lionsgate, said, "Teaming up with Scentbird allows us to extend ...