Business
Lifeway Foods® Launches Kefir-Packed Power Play Shake for Barry's 'Find Your Strength' Challenge
Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, is partnering with Barry's, the global leader in boutique fitness, for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry's Fuel Bar locations nationwide.
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"MORTON GROVE, Ill., Jan. 30, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, is partnering with Barry's, the global leader in boutique fitness, for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry's Fuel Bar locations nationwide.","length":444,"tagName":"p"},{"type":"image","alt":"Lifeway Power Play Shake at Barry’s","displaySize":"","headline":null,"caption":"Lifeway Power Play Shake at Barry’s","className":"","disableSlideshowImg":false,"size":{"original":{"width":267,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/22cd1f7a439a38f87ab35c20170f616f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rk1Y_VHKwBg3QUz9qWpMjg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTYyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/22cd1f7a439a38f87ab35c20170f616f","width":267,"height":400}},"href":"https://mma.prnewswire.com/media/2873837/Lifeway_Power_Play_Shake_at_Barrys.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.","length":247,"tagName":"p"},{"type":"text","content":"The Find Your Strength challenge runs from January 26 through February 25, 2026, with participants choosing their track: 12 classes in 30 days or 20 classes in 30 days. This global challenge spans Barry's Red Rooms worldwide, and all class modalities count toward the goal. Participants who complete the challenge will be recognized for their accomplishments, with rewards and incentives provided by Barry's.","length":416,"tagName":"p"},{"type":"text","content":""Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to support gut health, recovery, and overall wellness," said Julie Smolyansky, CEO of Lifeway Foods. "It's a natural fit for Barry's Find Your Strength challenge, and we're excited to help participants fuel their workouts and recover with a shake that's both nourishing and delicious."","length":402...