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Lifeist's Mikra Cellular Sciences Targets Athletes Through Strategic Partnership with the ASICS Runkeeper app and Race Roster
TORONTO, July 31, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the ...
About this update from Lifeist Wellness Inc
[{"type":"text","content":"Lifeist’s Mikra Cellular Sciences Targets Athletes Through Strategic Partnership with the ASICS Runkeeper app and Race RosterCollaboration to cost-efficiently advance Mikra’s Mind-First Movement and customer acquisition strategy through direct contact with athletes seeking to elevate mental clarity, focus on endurance\n\n\n\n TORONTO, July 31, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) announced a strategic partnership signed May 26, 2025 between its wholly owned subsidiary\n \n Mikra Cellular Sciences\n \n and two leading fitness platforms: the globally recognized\n \n ASICS Runkeeper\n \n app and premier North American race registration platform\n \n Race Roster\n \n . This collaboration represents a significant milestone in Mikra's Mind-First Movement by directly engaging athletes actively seeking mental clarity, focus, and endurance to enhance overall performance.\n \n\n In June, Mikra launched an exclusive program of fitness Challenges within the Runkeeper app, reaching the platform's U.S. community of dedicated runners and fitness enthusiasts. This Challenge combines goal-driven activities with personalized performance insights and seamlessly integrates Mikra product education. By leveraging the established user bases of the Runkeeper app and Race Roster platforms, Lifeist anticipates accelerated customer acquisition while reducing traditional marketing costs associated with broad-based wellness advertising.\n \n\n “ASICS’ position as among the most trusted and product-driven global running brands makes it an ideal partner for Mikra,” said Andrea Judge, CEO of Lifeist. “We are engaging with motivated athletes with our evidence-based products focused on preparedness, peak performance and full recovery at the precise time they are looking for tools to perform at their best.”\n \n\n The Race Roster platform creates a direct connection between Mikra and runners during event registration, reaching highly motivated athletes at a crucial point in their endurance journey. This partnership allows Mikra to integrate brand messaging, product promotions, and performance-focused content into selected event registrations, driving enhanced digital engagement and improved conversio...