Lifeist Prepares to Unveil Major Brand Refresh and Product Expansion for Mikra, Highlighting New Collaborations and Cognitive Health Focus

About this update from Lifeist Wellness Inc

[{"type":"text","content":"Lifeist Prepares to Unveil Major Brand Refresh and Product Expansion for Mikra, Highlighting New Collaborations and Cognitive Health Focus\n\n\n\n TORONTO, April 01, 2025 (GLOBE NEWSWIRE) --\n \n Lifeist Wellness Inc.\n \n (“Lifeist” or the “Company”) (TSX.V: LFST; FRANKFURT: M5B0; OTCMKTS: LFSWF), a leading health and wellness company focused on acquiring, integrating, and building top wellness brands, is excited to share an update on the upcoming brand refresh and product expansion for its U.S. biosciences subsidiary, Mikra Cellular Sciences Inc. (“Mikra”).\n \n\n\n Key Highlights:\n \n\n\n\n Complete brand refresh, including updated logo, packaging, and branding across all assets\n \n\n Optimization of Mikra’s business model, streamlined marketing funnel, enhanced customer experience, and implementation of advanced eCommerce automation to drive efficiency and growth\n \n\n Expansion of the product portfolio, including three new products and one reformulated offering\n \n\n Further growth into the cognitive health space with the José Bautista Collection (previously announced May 6, 2024)\n \n\n Expanding into electrolytes, a fast-growing product category in health and wellness\n \n\n Repositioning Mikra as a key athlete collaboration platform\n \n\n\n\n Brand Refresh and Product Innovation\n \n\n\n Mikra’s transformation is more than a brand refresh—it is a strategic overhaul designed to drive long-term revenue growth and market expansion. While the updated visual identity, website, and product packaging reflect the brand’s evolution, the true impact lies in the structural enhancements beneath the surface. The Company has optimized Mikra’s business model, marketing funnel, and customer experience by implementing advanced eCommerce strategies, automation, and operational efficiencies to improve scalability and profitability. Additionally, a clear market position, cohesive brand messaging, and a targeted product line have been established to foster sustained customer loyalty and strengthen brand equity in the competitive supplement space. These efforts position Mikra for sustainable, compounding growth, unlocking new revenue opportunities and reinforcing its role as a high-growth asset within Lifeist’s portfolio.\n \n\n This strategic update...

More updates from Lifeist Wellness Inc