Business
Apparel Group India Announces Strategic Partnership to Launch Levi's Kids in India
Apparel Group, a leading global fashion and lifestyle retail conglomerate, announces the launch of Levi's Kids in the Indian market. The expansion marks a significant milestone in the ongoing relationship between Apparel Group and Levi Strauss & Co., bringing one of the world's most loved denim brands to a younger generation of Indian consumers. Through its extensive retail network and deep consumer insight, the Group is positioned to accelerate the growth and nationwide scale of Levi's Kids.
About this update from Levi Strauss & Co
[{"type":"text","content":"Iconic global denim brand expands into the fast-growing premium kidswear market through Apparel Group India's robust retail ecosystem","length":137,"tagName":"p","attribs":{}},{"type":"text","content":"MUMBAI, India, Dec. 10, 2025 /PRNewswire/ -- Apparel Group, a leading global fashion and lifestyle retail conglomerate, announces the launch of Levi's Kids in the Indian market. The expansion marks a significant milestone in the ongoing relationship between Apparel Group and Levi Strauss & Co., bringing one of the world's most loved denim brands to a younger generation of Indian consumers. Through its extensive retail network and deep consumer insight, the Group is positioned to accelerate the growth and nationwide scale of Levi's Kids.","length":558,"tagName":"p"},{"type":"image","alt":"Apparel Group India Announces Strategic Partnership to Launch Levi's Kids in India","displaySize":"","headline":null,"caption":"Apparel Group India Announces Strategic Partnership to Launch Levi's Kids in India","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/ef0c754620ee5fa0082cd1071319af39"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ek_AI7HNtfMtTplbQGrohQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ef0c754620ee5fa0082cd1071319af39","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2841601/Apparel_Group_Levis_Kids.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The introduction of Levi's Kids strengthens Apparel Group's commitment to strategic category diversification, particularly within India's rapidly expanding premium kidswear segment. As Indian consumers increasingly seek global brands, durable quality, and value-driven fashion for their children, Levi's Kids enters the market as a strong, differentiated offering backed by one of the most trusted names in apparel.","length":431,"tagName":"p"},{"type":"text","content":"Apparel Group will leverage its extensive retail footprint, operational excellence, and Indian market expertise to establish and scale the brand across key metros and urban centers. With a strong omnichannel approach, Levi's Kids has already debuted on leading e-commerce marketplaces, with standalone...