Business
LENZ Therapeutics and Sarah Jessica Parker announce the launch of "Make it VIZZable", the VIZZ consumer campaign
Struggling to see up close? VIZZ is a revolutionary, once-daily eye drop and alternative to reading glasses to restore near vision for up to 10 hoursThe "Make
About this update from Lenz Therapeutics, Inc.
[{"type":"text","content":"Struggling to see up close? VIZZ is a revolutionary, once-daily eye drop and alternative to reading glasses to restore near vision for up to 10 hoursThe \"Make it VIZZable\" campaign features SJP enjoying the everyday convenience of clear near vision provided by using the VIZZ eye drops.VIZZ is available nationwide by prescription through eye doctors; visit VIZZ.com to learn more and to find a local provider offering a free sampleSAN DIEGO, Jan. 14, 2026 /PRNewswire/ -- LENZ Therapeutics, Inc. (Nasdaq: LENZ or \"LENZ\" or the \"Company\"), today announced the launch of \"Make it VIZZable\", the VIZZ consumer campaign with award-winning actor, producer and publisher, Sarah Jessica Parker (\"SJP\") as a brand ambassador for VIZZ™ (aceclidine ophthalmic solution) 1.44%. As part of the campaign, SJP will detail her own experiences with age-related blurry near vision and the ways in which VIZZ has made a real difference in her life.\n \n \n \n \n \n \n \n\"My age-related blurry near vision was a daily frustration, it got in the way of everything,\" said Parker. \"It's so nice not having to reach for my reading glasses all the time; life just becomes more efficient. Life's everyday moments like checking my phone, doing my makeup, or my passion to read - everything feels easier. This is a gamechanger. My eye doctor was really excited about VIZZ, and I can see why. It's a real solution for people who want more ease, freedom and confidence in their day-to-day life.\"SJP is one of the 128 million Americans who know all too well how age-related blurry near vision can get in the way of work, daily tasks and everyday moments. It was around 15 years ago when she noticed her nightly reading was becoming a strain. She was frustrated that she was no longer able to read comfortably without reading glasses, but she accepted them as her new way of life and an inevitable part of aging, until she started using VIZZ.\"Sarah Jessica's experience with age-related blurry near vision is so universal and relatable, we knew she would be a perfect partner in this campaign,\" said Eef Schimmelpennink, CEO of LENZ Therapeutics. \"We are honored to partner with SJP to introduce a unique new alternative to reading glasses for the millions affected by blurry near vision as they age. With VIZZ, we're excited to provide a revolutionary option that helps people rega...