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Kultura Brands Launches Thirst Responder(TM) Hydrogen Water, Activates Direct-to-Consumer Sales and Advances National Commercial Rollout
Kultura Brands Launches Thirst Responder(TM) Hydrogen Water, Activates Direct-to-Consumer Sales and Advances National Commercial Rollout.
About this update from Labor Smart Inc
[{"type":"text","content":"\r\n\r\n \r\n \r\n Kultura Brands Launches Thirst Responder(TM) Hydrogen Water, Activates Direct-to-Consumer Sales and Advances National Commercial Rollout\r\n \r\n \r\n\r\n\r\nKultura Brands Launches Thirst Responder(TM) Hydrogen Water, Activates Direct-to-Consumer Sales and Advances National Commercial Rollout\r\n\r\n\r\n\r\n\r\n\r\nJACKSON, WYOMING / ACCESS Newswire / January 29, 2026 / Kultura Brands, Inc., formerly known as Labor Smart Inc. (OTCID:LTNC) announced the official launch of Thirst Responder™, its hydrogen-rich canned water brand focused on clean, high-performance hydration. The brand is now live for direct-to-consumer orders at www.thirstresponder.com, marking a key operational milestone in Kultura Brands' broader strategy to build and scale premium consumer beverage platforms.\r\n Thirst Responder is entering the market with a disciplined, execution-driven rollout centered on operational readiness, premium positioning, and long-term scalability. Initial offerings include 24-count cases, with the non-flavored (pure hydrogen water) SKU scheduled to begin shipping next week. The brand's flavored SKUs are expected to be ready for shipment beginning February 15, 2026, with all early customer orders fulfilled on or before that date.\r\n \"This launch reflects a deliberate and well-coordinated effort across manufacturing, logistics, and commercial planning,\" said Brad Wyatt, Chief Executive Officer of Kultura Brands. \"Thirst Responder is entering the market with the infrastructure and partners in place to support meaningful scale.\"\r\n In parallel with the direct-to-consumer launch, Kultura Brands is preparing Thirst Responder for broader commercial distribution through Cencora, one of the largest healthcare services and distribution organizations in the world. Cencora's U.S. distribution network serves more than 100,000 locations, providing substantial potential reach across pharmacies, healthcare providers, and related channels. Manufacturing is nearing completion, with initial marketplace placement expected to begin in approximately 700 retail locations starting in February. Marketplace promotions, branded merchandising assets, and trade support initiatives are in development to support placement, visibility, and velocity.\r\n \"We are excited about the opportunity to grow Thirst Responder across Cencora'...