Business
A New Generation of FLX: Kohl’s Introduces FLX Apparel for Kids
MENOMONEE FALLS, Wis., September 29, 2025--This season, Kohl’s is building on the momentum and growth of its proprietary brands portfolio with the launch of FLX apparel for kids – an activewear and athleisure collection for kids and pre-teens that combines comfort, function, and style at a great value.
About this update from Kohl's Corporation
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1578,"height":236,"url":"https://media.zenfs.com/en/business-wire.com/6272816284b7257b28fe7a42aba50e59"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/5f8mayU6IHr7BJBESAGI7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE0NDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6272816284b7257b28fe7a42aba50e59","width":960,"height":144},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/iMk68n0XuNOYqKo8bgDPFQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0zNTg7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/6272816284b7257b28fe7a42aba50e59","width":1200,"height":179}},"lazy":false},{"type":"text","content":"Designed for movement, made for real life — FLX apparel for kids brings affordable quality and modern style to families, exclusively at Kohl’s","length":142,"tagName":"p"},{"type":"text","content":"MENOMONEE FALLS, Wis., September 29, 2025--(BUSINESS WIRE)--This season, Kohl’s is building on the momentum and growth of its proprietary brands portfolio with the launch of FLX apparel for kids – an activewear and athleisure collection for kids and pre-teens that combines comfort, function, and style at a great value.","length":320,"tagName":"p"},{"type":"text","content":"The new line brings the versatility and performance that customers love in FLX to a new generation with the initial assortment featuring a modern palette of elevated neutrals, wearable everyday silhouettes, and must-have styles like joggers, zip-ups, hoodies, and performance tees that are built for movement and designed to last. Fit-tested with real movement and self-expression in mind, the new kids assortment balances a more modern aesthetic with the functional details today’s families expect. With prices starting at $14.99 up to $50, boys sizes ranging from 8-20; and girls sizes ranging from sizes 7 to 16, the assortment is designed to keep up with growth spurts, style shifts, and parents’ wallets.","length":709,"tagName":"p"},{"type":"text","content":""We are excited to expand our successful FLX brand into the kids category this fall, addressing a white space in our active and athleisure offerings for younger generations," said Nick Jones, Kohl’s chief merchandising officer. "This assortment underscores our continued w...