Maestra.io Launches Shopify Loyalty App as It Emerges as the Leading Klaviyo Alternative

About this update from Klaviyo, Inc. Series A

[{"type":"text","content":"Momentum for all-in-one platform for mid-market brands shows rising demand for alternative to fragmented marketing stacks.","length":122,"tagName":"p"},{"type":"text","content":"Arlington, MA, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Maestra.io, the all-in-one, real-time, CDP-powered marketing platform for direct-to-consumer brands, today announced the launch of its Shopify Loyalty App, the Maestra Companion App, enabling brands to deploy fully featured loyalty programs in minutes and seamlessly sync first-party data into cross-channel journeys.","length":366,"tagName":"p"},{"type":"text","content":"This launch marks a major milestone for the fast-growing startup. Maestra.io is on track to $4M ARR and has grown its team to more than 30 employees across Customer Success, sales and engineering. Trusted by brands including Sena, Selkirk Sport, The Adventure Challenge and Bokksu, Maestra.io is rapidly becoming the preferred Klaviyo alternative for $10M to $100M+ revenue brands, helping them unify their customer journeys and accelerate growth.","length":447,"tagName":"p"},{"type":"text","content":"The Maestra Companion App enables brands to:","length":44,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Launch personalized rewards and promotions effortlessly","length":55,"tagName":"p"}]},{"val":[{"type":"text","content":"Showcase challenges to earn points and highlight available offers — no coding required","length":86,"tagName":"p"}]},{"val":[{"type":"text","content":"Provide Loyalty at checkout: Shoppers can redeem points for a personalized promo code right before paying","length":105,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":246,"olType":false},{"type":"text","content":"Customer traction includes Urban Armor Gear which achieved a 64% cost reduction by consolidating its marketing stack, realizing an immediate $100K in savings, demonstrating how Maestra delivers measurable gains for brands seeking a true Klaviyo alternative.","length":257,"tagName":"p"},{"type":"text","content":"“We didn’t just consolidate platforms with Maestra, we upgraded everything. Each tool we replaced now works better than before,” said Nick Salisbury, E-commerce Director, Urban Armor Gear. “Maestra’s CSM improved our flows — amplified abandoned cart notifications, added post-purchase sequences. Now we have AI recommendatio...

More updates from Klaviyo, Inc. Series A