Lifestyle
Huggies® Launches "Natural Born Fighters" to Celebrate the Strength and Spirit of NICU Babies and Families, and the Care that Supports Their Fight
Huggies® today announced the launch of Natural Born Fighters, a new campaign recognizing the strength of NICU babies and supporting the families, nurses and caregivers who fight alongside them. Grounded in the belief that every baby deserves care designed for their unique needs, the campaign builds on a powerful truth: while some see NICU babies as fragile, Huggies sees them as Little Fighters.
About this update from Kimberly-clark Corporation
[{"type":"text","content":"The new campaign features reigning football champion and starting linebacker Derick Hall, gold medal swimmer Allison Schmitt and others to help the world see NICU babies as the fighters they are","length":194,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, May 6, 2026 /PRNewswire/ -- Huggies® today announced the launch of Natural Born Fighters, a new campaign recognizing the strength of NICU babies and supporting the families, nurses and caregivers who fight alongside them. Grounded in the belief that every baby deserves care designed for their unique needs, the campaign builds on a powerful truth: while some see NICU babies as fragile, Huggies sees them as Little Fighters.","length":434,"tagName":"p"},{"type":"text","content":"Natural Born Fighters encourages the world to celebrate NICU Little Fighters and to join the fight at huggies.com/littlefighters.","length":129,"tagName":"p"},{"type":"text","content":"At the heart of the campaign is the story of Stacy Gooden-Crandle and her son, Derick Hall. Born at 23 weeks and weighing just 2 pounds, 9 ounces, Derick was given a 1% chance of survival. Despite the uncertainty of his earliest days, Stacy never stopped seeing her son as a fighter. Today, Derick is a reigning football champion and starting linebacker, and his story serves as a powerful reminder that strength can start in the earliest moments of life.","length":455,"tagName":"p"},{"type":"text","content":"What to know about Huggies Natural Born Fighters: ","length":49,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"The campaign recognizes NICU babies as Little Fighters: Huggies is helping more people see NICU babies not only as fragile, but as strong, resilient fighters from the very beginning.","length":182,"tagName":"p"}]},{"val":[{"type":"text","content":"The campaign is rooted in a real NICU story: Derick Hall's story began in the NICU, and his mother, Stacy Gooden-Crandle, is helping share their family's journey to support other NICU families.","length":201,"tagName":"p"}]},{"val":[{"type":"text","content":"Huggies supports NICU babies through specialized care: Huggies partnered with NICU nurses and therapists to design two sizes of preemie diapers, tailored to the unique needs of the tiniest babies. Every micro and nano preemie diaper is carefully hand‑inspected to ensur...