First-Ever 'Masters at Madison Square Park' Watch Party Tee'd Up for April 9-12

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[{"type":"text","content":"Join IBM for live Tournament viewing, enjoy a Masters-inspired menu and take a swing on the golf simulator, featuring AI-powered Hole Insights built with watsonx","length":161,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, April 2, 2026 /PRNewswire/ -- IBM (NYSE: IBM) will host the first-of-its-kind 'Masters at Madison Square Park' immersive viewing experience for all four days of the Masters Tournament, Thursday, April 9 – Sunday, April 12. Fans in New York City will have the exclusive opportunity to play a replicated iconic hole on an AI-powered golf simulator and watch the action unfold with live viewing of the Tournament all weekend long. Limited edition merchandise and specialty themed food and beverage items are part of this experience, as well.","length":561,"tagName":"p"},{"type":"image","alt":"The Masters at Madison Square Park.","displaySize":"","headline":null,"caption":"The Masters at Madison Square Park.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":240,"url":"https://media.zenfs.com/en/prnewswire.com/208fb882a6b0f296bf4265eec1835e37"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/T_LJ5W6M6v7.RYYU8TASNw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQyMw--/https://media.zenfs.com/en/prnewswire.com/208fb882a6b0f296bf4265eec1835e37","width":400,"height":240}},"href":"https://mma.prnewswire.com/media/2949141/IBM_Masters_at_Madison_Square_Park.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"IBM is also teaming up with Shake Shack to serve up limited quantities of three iconic Masters-inspired menu items – available exclusively at the Madison Square Park location – including a Clubhouse Pimento Cheese Sandwich, Clubhouse Egg Salad Sandwich and the Peach 50/50, a refreshing take on a peach Arnold Palmer.","length":317,"tagName":"p"},{"type":"text","content":"For 30 years, the Masters Tournament and IBM together have pioneered the use of emerging technology to redefine the fan experience – this year unveiling a brand new Masters Vault Search feature and newly enhanced Hole Insights. These new innovations join an impressive suite of AI-enabled fan features on Masters digital platforms, including AI Highlights, Round in Three Minutes, My Group and the Masters app on Apple Vision Pro.","length":430,"tagName":"p"},{"type":"text","content":"WH...

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