Business
Innovative Eyewear, Inc. Announces New Distribution with Major European Retailer MODIVO Group
MIAMI, Feb. 24, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of
About this update from Innovative Eyewear, Inc.
[{"type":"text","content":"MIAMI, Feb. 24, 2026 /PRNewswire/ -- Innovative Eyewear, Inc. (\"Innovative Eyewear\" or the \"Company\") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce a new distribution relationship with MODIVO Group (WSE: MDV), a major European fashion retailer with approximately 1,400 stores. MODIVO plans to first test Innovative Eyewear smartglasses in the Sklep Biegacza running stores it operates.\n \n \n \n \n \n \n \nThese stores provide a bespoke experience for athletes, providing them with a customized fitting experience and detailed level of service. The initial rollout will focus on the Reebok Powered by Lucyd product line.Harrison Gross, CEO of Innovative Eyewear, said \"We are very excited to break into the European market with MODIVO, and the massive potential this partnership has to upgrade Europe's eyewear. MODIVO is known for clever, innovative retail formats and its futuristic stores are well-suited to carrying the eyewear of tomorrow. We look forward to supporting our new partners in the introduction of what we believe to be the most important wearable technology of our time—smart eyewear that allows you to enjoy handsfree access to a world of functionality.\"Krzysztof Burak, Business Development Director for MODIVO Group, said \"We are incredibly enthusiastic about partnering with Innovative Eyewear. This collaboration represents an innovative offering for our clients, particularly focusing on the Reebok brand, which is a key brand for our organization. We believe that by combining a strong brand, extraordinary technology, and selling it in an authentic environment such as our runner's store, we can revolutionize and most importantly enhance running sports in this part of the continent. And this is just the first step with Innovative Eyewear.\"About Innovative Eyewear, Inc.Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eye...