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Hyundai Motor's New Heritage Campaign Celebrates Legacy of STELLAR and SONATA
Hyundai Motor Company today launched a heritage campaign honoring the historic journey of its iconic mid-size sedans, the STELLAR and SONATA, in celebration of the SONATA's 40th anniversary.
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[{"type":"list","items":[{"val":[{"type":"text","content":"40th anniversary of SONATA celebrated with a commemorative exhibition and magazine highlighting the legacy of STELLAR and SONATA","length":128,"tagName":"p"}]},{"val":[{"type":"text","content":"Restored 1988 STELLAR and archival materials showcased at piknic in Seoul, capturing the evolution of Hyundai Motor's mid-size sedans","length":142,"tagName":"p"}]},{"val":[{"type":"text","content":"The second edition of RETRACE Magazine explores the historic stories of STELLAR and SONATA alongside a book talk at Hyundai Motorstudio Seoul","length":161,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":431,"olType":false},{"type":"text","content":"SEOUL, South Korea, Sept. 24, 2025 /PRNewswire/ -- Hyundai Motor Company today launched a heritage campaign honoring the historic journey of its iconic mid-size sedans, the STELLAR and SONATA, in celebration of the SONATA's 40th anniversary.","length":245,"tagName":"p"},{"type":"image","alt":"Restored 1988 STELLAR showcased at piknic in Seoul","displaySize":"","headline":null,"caption":"Restored 1988 STELLAR showcased at piknic in Seoul","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":240,"url":"https://media.zenfs.com/en/prnewswire.com/3f50f1a36487c2055afcb873e8fd3b90"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7iQ8qx517ZydGVnrxVEM7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQyMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/3f50f1a36487c2055afcb873e8fd3b90","width":400,"height":240}},"href":"https://mma.prnewswire.com/media/2781696/Image_2_Restored_1988_STELLAR_showcased_at__piknic__in_Seoul__updated3.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"STELLAR, launched in 1983, was the company's second proprietary passenger car after the PONY and marked a significant advancement in technological independence in Korea's automotive industry. SONATA, first introduced in 1985 as the high-end version of STELLAR, soon grew into its own legacy, evolving through eight generations to become Hyundai Motor's longest-running volume model.","length":394,"tagName":"p"},{"type":"text","content":"As part of the heritage campaign, Hyundai Motor will host a special pop-up exhibition at piknic, an exhibition venue near Namsan Park in Seoul, from September 25, 20...