Sports

Hyundai Motor Connects with Next Generation of Football Fans through 'Hyundai NEXT Cup Tour' on 'Top Eleven'

Hyundai Motor Company today announced the launch of the 'Hyundai NEXT Cup Tour,' a new in-game event in 'Top Eleven: Be a Football Manager', one of the world's most popular mobile football management games.

articleHyundai Motor CompanyApril 22, 20263/company/hyundai-motor/news/hyundai-motor-connects-with-next-generation-of-football-fans-through-hyundai-next-cup-tour-on-top-eleven
Hyundai Motor Connects with Next Generation of Football Fans through 'Hyundai NEXT Cup Tour' on 'Top Eleven'

About this update from Hyundai Motor Company

[{"type":"list","items":[{"val":[{"type":"text","content":"Hyundai Motor, together with Nordeus, launches the 'Hyundai NEXT Cup Tour,' an immersive in-game event on the popular mobile football management game 'Top Eleven: Be a Football Manager'","length":201,"tagName":"p"}]},{"val":[{"type":"text","content":"The campaign builds on Hyundai Motor's 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)","length":185,"tagName":"p"}]},{"val":[{"type":"text","content":"The event integrates Hyundai Motor's strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skills","length":160,"tagName":"p"}]},{"val":[{"type":"text","content":"This collaboration marks Hyundai Motor's expansion into the tactical football management genre, moving beyond traditional racing game partnerships","length":150,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":696,"olType":false},{"type":"text","content":"SEOUL, South Korea, April 22, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the launch of the 'Hyundai NEXT Cup Tour,' a new in-game event in 'Top Eleven: Be a Football Manager', one of the world's most popular mobile football management games.","length":277,"tagName":"p"},{"type":"image","alt":"Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’.","displaySize":"","headline":null,"caption":"Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/149f1024d0fc0ecde071cb49f55543e5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/WGNldiWBIaSOpWK0qOM_QQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5Nw--/https://media.zenfs.com/en/prnewswire.com/149f1024d0fc0ecde071cb49f55543e5","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2963022/Image__Hyundai_Motor_Connects_with_Next_Generation_of_Football_Fans_through__Hyundai_NEXT_Cup_Tour.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Running from April 23–May 2, the event coincides with Top Eleven's 16th An...

More updates from Hyundai Motor Company

Hyundai MotorTop ElevenFootball Manager