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Hyundai "Makes Everyday Epic" with Palisade and John Krasinski During Football's Championship Weekend
The all-new Hyundai Palisade Hybrid SUV transforms the everyday into an adventure, delivering an exhilarating driving experience that makes every journey feel anything but ordinary. The "Make Everyday Epic" marketing campaign, debuting during football's championship games on Jan. 25, will feature two ads starring actor and filmmaker John Krasinski. The ads highlight how the Palisade Hybrid SUV, the 2026 North American Utility Vehicle of the Year, provides capable luxury with its powerful engine
About this update from Hyundai Motor Company
[{"type":"list","items":[{"val":[{"type":"text","content":"Hyundai Palisade Hybrid SUV takes the lead role in elevating everyday activities with capable luxury through its sleek design and powerful capability in Hyundai's new marketing campaign","length":189,"tagName":"p"}]},{"val":[{"type":"text","content":"The first installment of the campaign, "Epic Afternoon", starring John Krasinski will premiere during football's conference championship games on Jan 25.","length":167,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":356,"olType":false},{"type":"text","content":"FOUNTAIN VALLEY, Calif., Jan. 23, 2026 /PRNewswire/ -- The all-new Hyundai Palisade Hybrid SUV transforms the everyday into an adventure, delivering an exhilarating driving experience that makes every journey feel anything but ordinary. The "Make Everyday Epic" marketing campaign, debuting during football's championship games on Jan. 25, will feature two ads starring actor and filmmaker John Krasinski. The ads highlight how the Palisade Hybrid SUV, the 2026 North American Utility Vehicle of the Year, provides capable luxury with its powerful engine and responsive steering. Combined with its sophisticated suspension system and leading safety technologies, the Palisade helps drivers navigate daily activities with ease.","length":750,"tagName":"p"},{"id":"tzGCo3O6Xac","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/tzGCo3O6Xac","width":560,"height":315,"anchorId":"669c88e9-8167-56bf-b0f2-973095f8e820"},{"type":"text","content":"The campaign is anchored with a 60-second ad titled, "Epic Afternoon." It features cinematic styling, turning a familiar activity (picking up a friend for a tennis match) into an epic adventure resembling an action film. John Krasinski and his co-star John Hoogenakker journey through quintessential car chase sequences in the Palisade Hybrid SUV, including people jumping from an overpass onto the car, being chased by a group on motorcycles, being intercepted by a helicopter and more before making it to their destination safely.","length":542,"tagName":"p"},{"type":"text","content":""The three-row SUV segment is typically associated with pure functionality—getting you and your stuff from Point A to Point B—but true to the spirit of our brand, we wanted to challenge that conven...