Business
CNN International Teams Up with Hyundai Motor Company for global campaign including exclusive sponsorship of new CNN Originals Series, K-Everything
CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are expanding the long-term partnership between the two companies with a new enhanced global campaign that will connect Hyundai Motor with CNN's worldwide audience in new ways.
About this update from Hyundai Motor Company
[{"type":"text","content":"HONG KONG, Jan. 28, 2026 /PRNewswire/ -- CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are expanding the long-term partnership between the two companies with a new enhanced global campaign that will connect Hyundai Motor with CNN's worldwide audience in new ways.","length":315,"tagName":"p"},{"type":"image","alt":"CNN International Teams Up with Hyundai Motor Company for global campaign including exclusive sponsorship of new CNN Originals Series, K-Everything","displaySize":"","headline":null,"caption":"CNN International Teams Up with Hyundai Motor Company for global campaign including exclusive sponsorship of new CNN Originals Series, K-Everything","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/ca6901db81b81f76c9228b266e4831e4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/eIKkxoNsB8k9hBH_xg93UA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ca6901db81b81f76c9228b266e4831e4","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2871269/Image__CNN_K_EVERYTHING.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This campaign includes Hyundai Motor being the exclusive sponsor of K-Everything: a CNN Originals Series which will trace the roots of Korean culture with some of the biggest names in Korea's creative scene. From Seoul to Singapore and beyond, the four-part series delves into the passion, innovation, and global appeal driving Korean cultural phenomenon.","length":359,"tagName":"p"},{"type":"text","content":"This new host-led multi-platform travel series, K-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is currently in production. K-Everything follows Daniel Dae Kim on a quest to discover how Korea has sparked a global pop culture movement and will feature four dedicated episodes spotlighting music, film, food and beauty featuring some of Korea's biggest names in each field - including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim. Airing on CNN International in the spring of 2026, all four episodes will stream on HBO Max. Additionally, a dedicated digital hub will f...