Sports
Boston Legacy FC Announces Inaugural Sleeve Sponsorship with Hyundai Motor America
Boston Legacy FC today announced a multi-year agreement with Hyundai Motor America as the club's sleeve partner. As part of this sponsorship, the Hyundai brand will appear on the right sleeve of the club's primary and secondary jerseys for all regular season and postseason matches starting in 2026. The announcement coincides with National Girls and Women in Sports Day, underscoring the club's commitment to advancing women's sports.
About this update from Hyundai Motor Company
[{"type":"text","content":"BOSTON, Feb. 4, 2026 /PRNewswire/ -- Boston Legacy FC today announced a multi-year agreement with Hyundai Motor America as the club's sleeve partner. As part of this sponsorship, the Hyundai brand will appear on the right sleeve of the club's primary and secondary jerseys for all regular season and postseason matches starting in 2026. The announcement coincides with National Girls and Women in Sports Day, underscoring the club's commitment to advancing women's sports.","length":493,"tagName":"p"},{"type":"image","alt":"Credit: Boston Legacy FC","displaySize":"","headline":null,"caption":"Credit: Boston Legacy FC","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/99d891d7caba338f4e5382ed5e49390c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s44LOpe3d8B36tM2IYRFXw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/99d891d7caba338f4e5382ed5e49390c","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2877480/Boston_Legacy_FC_Sleeve_Sponsorship.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This marks Boston Legacy FC's first-ever sleeve partnership and the first time that Hyundai Motor America, the U.S. subsidiary of Hyundai Motor Group, has partnered with a club in the National Women's Soccer League to sponsor a jersey. The brand will also receive use of marks across authentic jerseys sold through various retail channels, as well as game day and social media integrations.","length":398,"tagName":"p"},{"type":"text","content":""Our partnership with Hyundai goes beyond a business deal – it is a validation of where our team, league and women's sports as a whole are headed," said Jennifer van Dijk, team president, Boston Legacy FC. "When you have influential national brands like Hyundai Motor America wanting to be an integral part of our growth, it demonstrates the commercial power of women's professional soccer. We are incredibly proud to build this relationship and create new opportunities for our players, fans and community."","length":536,"tagName":"p"},{"type":"text","content":""We are excited to partner with Boston Legacy FC as their inaugural sleeve sponsor, continuing Hyundai's 25-year lega...