Business
New Concession Partners
New Concession Partners.
About this update from Huddled Group Plc
[{"type":"text","content":"\n \nRNS Number : 1248W Immotion Group PLC 15 April 2019 \n\n15 April 2019\nImmotion Group plc\n(\"Immotion Group\", the \"Company\")\n \nConcession Update\n \nImmotion Group, the UK-based immersive virtual reality (\"VR\") 'Out of Home' entertainment business, is pleased to announce that it has been appointed to install aquatic immersive experiences at two major aquariums in the US. The installations follow the recent release of Immotion Group's live action VR movie 'Swimming with Humpbacks'. The film prompted a large number of enquiries from zoos and aquariums, as well as aquatic research and charity groups. \n \nImmotion Group will install a range of VR cinematic motion pods on a Concession basis, at Odysea Aquarium, in Scottsdale, Arizona, and The Maritime Aquarium, in Norwalk, Connecticut. These two major sites, which have a total footfall exceeding 1.5 million customers per year, will operate on a revenue share basis. The Board believes the focus on the aquaria sector and the signing of these aquariums will further strengthen its growing recurring revenues.\n \nCombining both motion and amazing imagery, visitors will be able to transport themselves to an immersive world. They will be able to 'virtually' swim with some of the most amazing creatures in the oceans. \n \nThe installations at these aquariums follow the Company's recently announced SEA LIFE trial with Merlin Entertainments Plc. With more than 200 zoos and aquariums in the USA alone, and 2,000 around the world*, the Board believes that this industry represents an exciting market opportunity for Immotion Group. The Board is confident that it will prove to be a valuable new revenue channel for the Group and its Concession Partners. \n \nThe Company is developing more content for this new audience. 'Swimming with Humpbacks' is the first of Immotion Group's Blue Ocean series of underwater VR experiences. Each experience will be carefully curated to deliver maximum impact and excitement to customers. \n \nRod Findley, Group Commercial Director, Immotion Group said: \"We are thrilled to have signed up three major aquariums so quickly after the release of our \"Swimming with Humpbacks\" VR movie. Demand for immersive ''Edutainment' is growing, and interest from the zoo and aquarium industry is at an all-time high. Immotion ...