Business
LEGOLAND Discovery Centre Manchester Deal
LEGOLAND Discovery Centre Manchester Deal.
About this update from Huddled Group Plc
[{"type":"text","content":"\n \nRNS Number : 5035V Immotion Group PLC 24 July 2018 \n\n24 July 2018\nImmotion Group PLC\n \nPartnership with LEGOLAND Discovery Centre Manchester \n \nImmotion Group Plc (\"Immotion Group\" or the \"Group\"), the UK-based immersive virtual reality (\"VR\") 'Out of Home' entertainment business, is pleased to announce that it has partnered with Merlin Entertainments' owned LEGOLAND® Discovery Centre Manchester. \nImmotion has provided the multi-sensory VR experience pod and the content for The Great Lego Race®. The attraction is the second of its kind in the world, with Immotion first installing the experience at LEGOLAND® Discovery Centre Boston, USA. \nThe exclusive 360-degree attraction, designed for guests six-years-old and above, engages all the senses, combining sight, sound and motion for the ultimate escape. Racers will enter the virtual world for two and half minutes, venturing across Rocky Mountains, rolling rivers and hot lava, with each experience leading to exciting new discoveries. \nMartin Higginson, Executive Chairman of Immotion, said: \"LEGOLAND® Discovery Centre in Manchester is part of a massively popular worldwide brand, and we are excited about delivering this specially created VR experience in the UK, after successfully launching it with them in the US. \n\"It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners.\n\"We are proud of the immersive technology behind the pod and we believe it will boost the great family fun already on offer. This is one of Immotion's highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry.\" \nJenn McDonough, General Manager, Manchester Cluster, Merlin Entertainments, said: \"We're thrilled to be the first location in the UK to offer this amazing experience. We were the first LEGOLAND® Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It's incredibly exciting to be a part of, and I'm certain our Lego fans are going to love it!\" \nEnquiries:\n \n\n\n\n\nImmotion Group\n\n\nMartin Higginson\n\n\nTel: +44 (0) 161 235 8505\n\n\n\n\n \n\n\n \n\n\n \n\n\n\n\nWH Ireland Limited (Nomad and Joint Broker)\n\n\n...