Business
H World Group Accelerates Hotel Expansion and Brand Upgrades in Q1 2025, Strengthens Position as Hospitality Leader
H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world's leading hospitality groups, began 2025 with continued momentum in growth, asset-light transformation and brand loyalty, according to its first-quarter results released today.
About this update from H World Group Limited
[{"type":"text","content":"SINGAPORE and SHANGHAI, China, May 20, 2025 /PRNewswire/ -- H World Group Limited (NASDAQ: HTHT) (HK: 01179), one of the world's leading hospitality groups, began 2025 with continued momentum in growth, asset-light transformation and brand loyalty, according to its first-quarter results released today.","length":307,"tagName":"p"},{"type":"image","alt":"Orange Hotel Shanghai Tianlin Road","displaySize":"","headline":null,"caption":"Orange Hotel Shanghai Tianlin Road","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":228,"url":"https://media.zenfs.com/en/prnewswire.com/4eb848bc447aef0c010c22954fe8e22d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/g6GFlRZ330JSMeIMCyrFpg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQwMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/4eb848bc447aef0c010c22954fe8e22d","width":400,"height":228}}},{"type":"text","content":"A Scalable Model for Mass-Market HospitalityH World Group achieved 538 net hotel openings in the first quarter ended March 31, taking the total number of hotels in operation to 11,685. The number of rooms worldwide totaled 1,142,158, a 20% increase over last year.","length":265,"tagName":"p"},{"type":"text","content":"The company now covers 1,394 cities across China, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As of March 31, H World had a total of 2,888 hotels in its pipeline.","length":226,"tagName":"p"},{"type":"text","content":"Advancing the Asset-Light TransformationH World continued to advance its asset-light strategy in this quarter, with revenue from manachised and franchised hotels rising 21% year-over-year to RMB 2.5 billion (US$344 million). The company's distinct manachise model — combining the scalability of franchising with the operational control of management — remains a key enabler of efficient, brand-consistent growth.","length":422,"tagName":"p"},{"type":"text","content":"Loyalty Growth & Direct Booking StrengthAs of the end of Q1, H Rewards membership reached 277 million, making it one of the largest loyalty platforms in the global hospitality industry. Direct booking from members accounted for over 65% of total reservations – a 5.4 percentage point increase year-on-year, reflecting growing digital engagement, improved margins, and greater custome...