Business
Honest Invites Women to Get Honest About “Down There” Conversations and Provides Solution
Honest Invites Women to Get Honest About “Down There” Conversations and Provides Solution
About this update from The Honest Company, Inc.
[{"type":"text","content":"Backed by new survey data, Honest aims to normalize real conversations amongst women around body realities and self-care. New survey data shows that when women discuss bathroom habits, they are twice as likely to feel a sense of connection than embarrassment.Honest empowers women to talk about taboo “down there” topics, offering Honest Flushable Wipes as the solution for feeling clean enough to get honest.SUGARED + BRONZED clients in select cities will receive a surprise & delight from Honest for a boost in confidence when baring it all this summer. Hypoallergenic and designed for sensitive skin, Honest Flushable Wipes are dermatologist tested, made with a soft plant-based cloth and over 99% water. LOS ANGELES, May 19, 2026 (GLOBE NEWSWIRE) -- Today, a new survey of 2,000 women, ages 25 to 44, conducted by Talker Research on behalf of The Honest Company (NASDAQ: HNST), unveiled that honesty is in, and embarrassment is officially out when it comes to talking about what goes on “down there.” With the launch of a new Honest Flushable Wipes campaign – It’s Time to Get Honest – the personal care brand is inviting women to get honest about bathroom habits, body realities and the everyday messes that come with being a woman. Real Talk > Embarrassment For too long, women have been taught that speaking candidly about bathroom situations are off limits – turns out, vulnerability is a bonding superpower. Women are more than twice as likely to feel connected to each other after a “bathroom habits” conversation than embarrassed (31% vs. 15%). There’s No “Sh” in “It Girls”According to the poll, for many women, bathroom talk is just another everyday conversation. 42% have these chats weekly11% have them dailyOnly 16% say they’d never go there Female friends rank as the top confidants across the board – from discussing menstrual symptoms (59%) to love life struggles (50%) and even family drama (49%). And with age comes a little more grace and authenticity, with 65% saying they’ve grown more comfortable discussing their bodies over time. Toilet Paper is Old NewsWhether at home, in public, or wherever they are, three in five women admitted to having a “bathroom ritual.” Top go-to habits include: Bathroom spray (45%)Bringing entertainment (39%)Using flushable wipes (32%) 35% won’t even leave the house without wipes — more than those who pack spray...