Business
From Funan to the World Stage, Homegrown mc.2 Acquired by Global Leader Hunter Douglas After Two Decades of Consumer-Led Innovation
When Wilson Chew (aged 51) founded mc.2 in 2004 as a small electronics retailer at Funan Centre, few would have predicted that it would one day be acquired by Hunter Douglas, the global market leader in window coverings operating in more than 100 countries. Yet the acquisition is perhaps the most logical conclusion to a brand story defined not by the products it happened to sell, but by its persistent focus on identifying where consumer needs were unmet and building practical solutions to addres
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[{"type":"text","content":"A relentless focus on real consumer needs, a willingness to reinvent completely, and a homegrown success story that earned global recognition","length":141,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, May 7, 2026 /PRNewswire/ -- When Wilson Chew (aged 51) founded mc.2 in 2004 as a small electronics retailer at Funan Centre, few would have predicted that it would one day be acquired by Hunter Douglas, the global market leader in window coverings operating in more than 100 countries. Yet the acquisition is perhaps the most logical conclusion to a brand story defined not by the products it happened to sell, but by its persistent focus on identifying where consumer needs were unmet and building practical solutions to address them.","length":546,"tagName":"p"},{"type":"image","alt":"mc.2 Singapore","displaySize":"","headline":null,"caption":"mc.2 Singapore","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":138,"url":"https://media.zenfs.com/en/prnewswire.com/fce2523ce10f3be94776681982cf54df"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/x3f89Ehn.33FvV9D1Gze4A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI0Mw--/https://media.zenfs.com/en/prnewswire.com/fce2523ce10f3be94776681982cf54df","width":400,"height":138}},"href":"https://mma.prnewswire.com/media/2973646/image1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"A Brand Built on the Courage to Reinvent","length":40,"tagName":"p"},{"type":"text","content":"mc.2 started out selling electronic products and accessories at Funan Mall. After approximately 13 years, intensifying competition from major brands and the rise of e-commerce prompted a decisive shift. Rather than persisting in a crowded market, Chew stepped back, read the landscape honestly, and asked where the real consumer problems lay.","length":342,"tagName":"p"},{"type":"text","content":"The answer was closer to home than most had realised. In one of the world's most densely urbanised cities, balcony spaces in high-rise homes were being left underutilised, rendered impractical by heat, monsoon rain and persistent humidity. mc.2 was among the first to recognise this gap and invest in purpose-built solutions designed specifically for Singapore's conditions, developing what it positioned as the first locally researched and manufactured outdoor zip...