Entertainment
Hasbro Is ‘Inspiring a Lifetime of Play’ at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products
PAWTUCKET, R.I., February 14, 2026--Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands.
About this update from Hasbro, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/6092f12fb7965cbfc516dbc191cb8c5d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xIlYnKGMrgL80LL7R0zReA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6092f12fb7965cbfc516dbc191cb8c5d","width":480,"height":480}},"lazy":false},{"type":"text","content":"Visit Hasbro Booth #403 at the Javits Convention Center for debuts across BABY ALIVE, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MONOPOLY, NANO-MALS, NERF, PEPPA PIG, PLAY-DOH and TRANSFORMERS, as well as premier partner brands BEYBLADE X, KPop Demon Hunters, Marvel, Star Wars™ and more","length":290,"tagName":"p","attribs":{}},{"type":"text","content":"Watch Hasbro’s Toy Fair Sizzle Video and Download the Product Lookbook HERE","length":75,"tagName":"p","attribs":{}},{"type":"text","content":"PAWTUCKET, R.I., February 14, 2026--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands.","length":444,"tagName":"p"},{"type":"text","content":"This year’s show highlights meaningful new storytelling across Hasbro’s portfolio—including the first-ever PEPPA PIG toy featuring George with his hearing aid—alongside the most ruthless version of MONOPOLY yet with MONOPOLY Deal No Mercy. Adding to the buzz are a brand-new FURBY called FURBY Vibes, adorable BABY ALIVE co-brand with Burt’s Bees, the nostalgic return of CROSSFIRE, cutting-edge innovations for action favorites BEYBLADE X, NERF and TRANSFORMERS, a deliciously creative new PLAY-DOH campaign and fresh entertainment-inspired offerings from powerhouse Disney Consumer Products brands Marvel and Star Wars™. Across every category, Hasbro is "Inspiring a Lifetime of Play" with products and experiences that spark imagination, creativity, learning, excitement and self-expression.","length":804,"tagName":"p"},{"type":"text","content":"Ha...