Business
Hasbro Celebrates Grand Opening of Midway, Georgia Distribution Center
First U.S. facility fully developed and branded by Hasbro marks major milestone in supply chain innovation and operational efficiency MIDWAY, Ga.--(BUSINESS
About this update from Hasbro, Inc.
[{"type":"text","content":"\nFirst U.S. facility fully developed and branded by Hasbro marks major milestone in supply chain innovation and operational efficiency\n\n\n MIDWAY, Ga.--(BUSINESS WIRE)--\nHasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today celebrated the opening of its new 600,000-square-foot distribution center in Midway, Georgia in partnership with GXO. The state-of-the-art facility represents a significant milestone as Hasbro's first U.S. warehouse fully developed, leased, and branded by the company, strengthening the company's omni-channel distribution capabilities and supply chain efficiency across North America.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260319874254/en/Hasbro’s new 600,000-square-foot distribution center in Midway, Georgia, developed in partnership with GXO, is the company’s first U.S. facility fully developed, leased, and branded by Hasbro.\n“By opening our first company-leased U.S. distribution center, we’re expanding our supply chain capabilities to deliver magical play experiences faster and more efficiently than ever before,” said Stephanie Beal, Chief Supply Chain Officer at Hasbro. “This facility underscores our commitment to our operational excellence program and marks another milestone in our transformation into a modern play and entertainment company. Investing in our flagship U.S. distribution center strengthens our ability to deliver the speed, quality, and efficiency our retail partners and fans expect, ensuring the right products reach the right places at the right time.”\n\n\nLocated in Liberty County, less than an hour from Savannah, the site – developed by Flint, which was recently acquired by Peachtree – will serve as a key distribution hub and a critical node in Hasbro’s U.S. logistics network, supporting both brick-and-mortar retail partners and direct-to-consumer operations through Hasbro Pulse. The facility accounts for approximately 25% of Hasbro's U.S. distribution footprint, joining existing warehouses in Chino, California and Joliet, Illinois.\n\n\nThe facility is expected to create between 60 and 70 jobs during standard operations, with seasonal employment reaching up to 125 during peak periods. Additionally, the center is projected to generate approximately $8 million in annual productivity savings, which...