Business
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook
Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook.
About this update from Harley-davidson, Inc.
[{"type":"text","content":"MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook.","length":247,"tagName":"p"},{"type":"text","content":""As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand. While near-term results reflect these actions, the progress we are seeing reinforces our confidence in the reset underway and our ability to rebuild Harley-Davidson's long-term earnings and cash-flow power. With an iconic brand, a deeply loyal rider community, and a dealer network unlike any other, we believe Harley-Davidson is well positioned as we chart a clear path forward," said Artie Starrs, President and CEO, Harley-Davidson.","length":643,"tagName":"p"},{"type":"text","content":"2025 Full Year Highlights and Results","length":37,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Delivered diluted EPS of $2.78","length":30,"tagName":"p"}]},{"val":[{"type":"text","content":"Global dealer inventory levels of new motorcycles finished the year down 17% vs. end of Q4 '24","length":98,"tagName":"p"}]},{"val":[{"type":"text","content":"Global retail motorcycle sales of 132,535 units, down 12% from prior year","length":73,"tagName":"p"}]},{"val":[{"type":"text","content":"HDMC global motorcycle shipments of 124,477, down 16% from prior year","length":69,"tagName":"p"}]},{"val":[{"type":"text","content":"HDMC operating loss of $29 million","length":34,"tagName":"p"}]},{"val":[{"type":"text","content":"Returned $434 million of capital to shareholders via $347 million of discretionary share repurchases and $86 million of dividends paid","length":134,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":438,"olType":false},{"type":"text","content":"Fourth Quarter 2025 Highlights and Results","length":42,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Delivered diluted EPS loss of $2.44","length":35,"tagName":"p"}]},{"val":[{"type":"text","content":"North America retail motorcycle sales of 15,847 units, up 5% vs. prior year","length":75,"tagName":"p"}]},{"val":[{"type":"text",...