Business
Harley-Davidson Announces Key Leadership Changes
Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business.
About this update from Harley-davidson, Inc.
[{"type":"text","content":"Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure","length":83,"tagName":"p","attribs":{}},{"type":"text","content":"MILWAUKEE, Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business.","length":379,"tagName":"p"},{"type":"text","content":"Key Highlights","length":14,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Jonathan Root to serve as both Chief Financial and Chief Commercial Officer in the newly created role of Chief Financial and Commercial Officer","length":143,"tagName":"p"}]},{"val":[{"type":"text","content":"Bryan Niketh to rejoin as Chief Operating Officer overseeing Product Management, Product Development and Product Operations","length":128,"tagName":"p"}]},{"val":[{"type":"text","content":"Matt Ryan named Chief Marketing and Technology Officer","length":54,"tagName":"p"}]},{"val":[{"type":"text","content":"Marcus Fischer appointed Chief Brand Officer","length":44,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":369,"olType":false},{"type":"text","content":""As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful," said Artie Starrs, President and CEO, Harley-Davidson. "These changes set us up to deepen our connection to riders and dealers, accelerate data-led and tech-enabled engagement, and unlock the full potential of our operations."","length":342,"tagName":"p"},{"type":"text","content":"New Roles to Propel Growth and Integration:Jonathan Root - Chief Financial and Commercial Officer: In support of renewed focus on dealer relations and integration with financial services (HDFS), Jonathan Root will lead the Commercial organization in addition to his role as Chief Financial Officer.","length":299,"tagName":"p"},{"type":"text","content":"Bryan Niketh - Chief Operating Officer: Harley-Davidson is welcoming back Bryan Niketh, effective January 5, 2026, to serve as Chief Operating Officer. With 20 years of prior H-D experience and most recently serving as President of White River...