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eMedia adds Rumblefish Catalog to In-Store Programming
TSX Venture: EMM VANCOUVER, Nov. 2 /CNW/ - Effective immediately, eMedia Networks entered into a ...
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[{"type":"text","content":"\n\n\n\nTSX Venture: EMM\n\n\nVANCOUVER, Nov. 2 /CNW/ - Effective immediately, eMedia Networks entered\ninto a non-exclusive license granting the use of Rumblefish, Inc.'s extensive\ncatalog of commercial music into eMedia's in-store custom music programming.\nAccording to the terms of the agreement, eMedia will pay to Rumblefish a\nprorated share of music revenues derived from music programs utilizing\nRumblefish's catalog.\n\n\n"We believe this agreement to be a crucial and valuable licensing\ncomponent to market streaming digital music content to subscribers in the\nUnited States," said eMedia CEO, Darren Reiter. Estimates suggest the market\nfor background music in the United States to be only 5% saturated with the\nlargest supplier, Muzak Holdings, LLC, currently reporting over $200 million\nannually in net revenue.\n\n\n"eMedia needed a hand-picked catalog of expertly screened commercial\nmusic that music libraries couldn't provide. We're proud that our catalog is\nnow a part of eMedia's offering to brands, especially as they expand into the\nvery lucrative US market," said Paul Anthony, founder and CEO of Rumblefish.\nThe Rumblefish catalog of artists includes music from several hit artists\nincluding George Clinton, Kool & The Gang, The Feelies, The Supersuckers, Art\nTatum, Benny Goodman and popular underground artists such as Under Byen, The\nProcussions, Ohmega Watts, Samsaya, Cex and thousands of others.\n\n\nAbout Rumblefish\n\n\nRumblefish, Inc. has been a pioneer in the development of strategic sonic\nbranding and licensing services since its founding in 1996. The\nmultidisciplinary agency helps organizations build stronger customer\nrelationships through music. In 2006 Rumblefish launched the first online\nMusic Licensing Store(SM) (MLS) to make licensing music fast, easy and\naffordable. MLS, which Billboard magazine referred to as "An iTunes for\nlicensing", offers a broad range of popular and underground music for use in\ntelevision programs, films, Web sites, podcasts and more. Rumblefish clients\ninclude NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua\nBank, Rawlings, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more\ninformation, visit www.rumblefish.com.\n\n\nAbout eMedia Networks\n\n\neMedia Networks is a leading supplier of licensed background ...