Business
Half-year Report
Half-year Report.
About this update from Gfinity Plc
[{"type":"text","content":"\n\n \nFor immediate release\n19 March 2025\n \n\n \n \n \n \nGfinity plc\n(\"Gfinity\" or the \"Company\")\n \nHalf Year Results\n \nGfinity (AIM: GFIN), a leading Digital Media provider, announces its unaudited results for the six-month period ended 31 December 2024.\n \nOperational Highlights:\nThe period ended December 31 2024, continued the transition of Gfinity. During this period, we made further cost cuts through headcount reduction and adapting to a more freelance-focused business model.\n \nIn November 2024, we signed a non-binding contract to commercialise Connected IQ, an AI driven advertising solution for online video, with the binding contract signed in January 2025.\n \nMonthly costs are now at a sustainable amount and more in line with a modern digital company. With a profit in November, we now focus the Company on further progress in 2025, as the Digital Media team achieve consistent monthly performance, due to our extensive cost cutting and realignment of editorial and the web product. Gfinity is now in a period of a more disciplined approach to our budget.\n \nThe digital media sector has experienced a very tough period, with Google search now an unreliable partner, and session counts reduced but consistent. Revenue per Mille (\"RPM\") has stayed steady, with advertisers still willing to pay good rates for placing adverts on sites such as those run by Gfinity digital media.\n \nOutlook\nThe outlook remains uncertain for the digital media sector, as large language models from X, Open AI and Anthropic offer different solutions for search and interaction with the web, including the retrieval of data for gamers seeking advice on game play. The Company addresses this through the development of new tools, including a deck builder for www.mtgrocks.com, which creates a more product focused and interactive website for our users.\n \nThere is still high demand for gaming information and sites, as the gaming industry continues to perform very well, and the Gfinity sites have loyal users and a very strong demographic. The directors believe that these sites continue to maintain significant value for the Company.\n \nThrough our agreement with 0M Technology Solutions Ltd to commercialise Connected IQ (\"CIQ\"), we have moved into the thriving AI mark...