Business
GenTech Updates Investors on the Growing Retail Footprint as Kroger’s VitaCost™ and Muscle & Strength™ Go Live with Fizzique™
GenTech Updates Investors on the Growing Retail Footprint as Kroger’s VitaCost™ and Muscle & Strength™ Go Live with Fizzique™.
About this update from Gentech Holdings Inc.
[{"type":"text","content":"\n Wheat Ridge, COLORADO, March 22, 2022 (GLOBE NEWSWIRE) -- GenTech Holdings, Inc. (OTC Pink: GTEH) (“GenTech” or the “Company”), (a/k/a Supplement Group (USA) Inc.) (www.gentechholdings.com) an emerging leader in the Functional Food (www.sinfit.com) and Nutritional Supplement (www.americanmetabolix.com) marketplaces, updates investors on its retail penetration for its brand Fizzique™ (www.drinkfizzique.com) as it continues to receive orders from several national and regional retailers as well as increasing its online availability. Heightened consumer demand has stimulated two major online retailers, Muscle and Strength (www.muscleandstrength.com) and Kroger owned, VitaCost™ (www.vitacost.com), to place purchase orders for Fizzique™ via industry powerhouse distributor UNFI™.  This major retail player has also been supplying FLIK micro-market cafe’s at the ESPN™ locations out of Connecticut, who have seen significant up-ticks in purchases since initial retailer cooler placement within the last 30 days. The addition of the full product line on the VitaCost website is an important step in adding mainstream retail credibility to the brand. Kroger acquired VitaCost in 2014 for $280 million in a deal that provided the grocery giant with fresh exposure to ecommerce and the growing organics, supplement, and functional foods marketplace. Vitacost’s annual sales have already grown over 180% since the acquisition*. XSN™, a significant global e-commerce partner are bolstering sales, as Fizzique™ Sparkling Protein Water has developed an online presence and will fulfill www.Amazon.com. In addition, Kingdom Nutrition, out of Hutton, TX (https://kingdomnutrition.com) have now received their first shipment of Fizzique™, as Max Muscle in Modesto, CA (https://stores.maxmuscle.com/ca-modesto-575) have placed follow-up orders, subsequently selling out of their initial order of all four flavors. Park Avenue Fitness (PAF) Distribution, Norwalk, IA, an independent distributor with an impressive array of well-known retailers in their established network, have made substantial gains into their +1,000 retail gyms and health stores in the Mid-West.  PAF also has one of the largest gym chains in the region with over 70 locations throughout Iowa, pending approval o...