Genius Sports Partners with Publicis Sports to Reimagine Future of Fan Engagement

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[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":478,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/f69a7954aa7e7f3793d3c5e43f200024"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Wt_ZO1bNNloUDqK9Vd56RA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/f69a7954aa7e7f3793d3c5e43f200024","width":478,"height":480}},"lazy":false},{"type":"text","content":"Strategic partnership provides Publicis Sports clients access to the FANHub platform’s next-generation sports advertising technologies, audiences, and inventory","length":160,"tagName":"p"},{"type":"text","content":"NEW YORK & LONDON, November 25, 2025--(BUSINESS WIRE)--Genius Sports Limited ("Genius Sports") (NYSE:GENI) today announced a global partnership with Publicis Sports to reshape the future of fan engagement through FANHub, Genius Sports’ proprietary sports advertising platform.","length":290,"tagName":"p"},{"type":"text","content":"Through FANHub, Publicis Sports clients will gain access to the most advanced sports advertising technologies available. This AI-driven platform enables brands to connect with specific, verified fans at peak moments of passion and attention, delivering messaging that aligns seamlessly with in-game action. By leveraging Genius Sports’ proprietary data signals, Publicis Sports further strengthens its rich data sets, enabling teams to activate real-time campaigns that move in sync with the game-turning key moments of drama, triumph, and surprise into powerful opportunities for brand engagement and emotional connection.","length":623,"tagName":"p"},{"type":"text","content":"The partnership will focus on three key pillars:","length":48,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Moment-Driven Activation: Unlocking live sports data and emotional fan signals to deliver targeted media placements across the programmatic ecosystem. Enabling campaigns to react in real time, whether it’s a game-winning touchdown, a record-breaking play, or a stunning upset.","length":276,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Immersive Ad Innovation: Launching next-generation ad experiences, from augmented and contextual placements within live broadcasts to...

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