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Genius Sports Enters into Definitive Agreement to Acquire Legend, Creating a Digital Sports and Gaming Media Powerhouse

NEW YORK & LONDON, February 05, 2026--Genius Sports Limited (NYSE: GENI) ("Genius Sports") today announced it has entered into a definitive agreement ("Agreement") to acquire Legend, a global, digital sports and gaming media network built to monetize attention, in a transaction valued at up to $1.2 billion, including $900 million payable at closing and an earnout of up to $300 million.

articleGenius Sports LimitedFebruary 5, 202613/company/genius-sports-ltd/news/genius-sports-enters-definitive-agreement-110000906
Genius Sports Enters into Definitive Agreement to Acquire Legend, Creating a Digital Sports and Gaming Media Powerhouse

About this update from Genius Sports Limited

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