Business
Genius Sports & Pac-12 Strike Wide-ranging Integrity, Tech and AI Partnership to Power Authorized Betting, Moment-based Advertising, and Performance Analysis
NEW YORK, March 17, 2026--Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference ("Pac-12") to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.
About this update from Genius Sports Limited
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":478,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/849c676ba729293730b73f621bd426ce"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/n7_1UTTVtb4krM217axsVQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/849c676ba729293730b73f621bd426ce","width":478,"height":480}},"lazy":false},{"type":"list","items":[{"val":[{"type":"text","content":"Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.","length":111,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"New AGO framework will responsibly license official data and IP to regulated sportsbooks, who implement robust integrity safeguards, including eliminating risky bets, information sharing and cooperation, and refusing bets from prohibited bettors.","length":246,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Genius Sports’ Moment Engine to enable brands to synchronize advertising with game action across broadcast, streaming and digital inventory.","length":140,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":497,"olType":false},{"type":"text","content":"NEW YORK, March 17, 2026--(BUSINESS WIRE)--Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference ("Pac-12") to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.","length":354,"tagName":"p"},{"type":"text","content":"The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions – creating a single, intelligent foundation for tracking data and video capture, real-time insights, and commercial activation.","length":387,"tagName":"p"},{"type":"text","content":"Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.","length":165,"tagName...