Entertainment
Gushers Revives Viral ’90s FruitHead Commercial as Halloween Thriller Starring Award-Winning Actor Bradley Whitford
MINNEAPOLIS, October 09, 2025--This Halloween, Gushers is resurrecting a chilling piece of ’90s nostalgia: its infamous Fruitheads commercial. In response to ongoing online conversation about the ad fueling fans’ nightmares for years, Gushers has transformed the spot into a short horror film created in partnership with Imagine Entertainment, starring award-winning actor Bradley Whitford and viral creator Chester Collins, and directed by Mike Diva, known for his visually striking, internet-breaki
About this update from General Mills, Inc.
[{"type":"image","alt":"Actor Bradley Whitford and viral creator Chester Collins bring the Gushers Fruithead legend to life in a new horror short that reimagines the infamous ’90s commercial as a terrifying Halloween thriller.","displaySize":"","headline":null,"caption":"Actor Bradley Whitford and viral creator Chester Collins bring the Gushers Fruithead legend to life in a new horror short that reimagines the infamous ’90s commercial as a terrifying Halloween thriller.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/64eba395d31661952edc25da33caabd3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/wt6tHbQneDSwUAzEqo08xg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/64eba395d31661952edc25da33caabd3","width":480,"height":270}},"lazy":false},{"type":"text","content":"Creepy oranges invade NYC and social feeds as new short film reimagines the Gushers commercial that haunted a generation","length":120,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, October 09, 2025--(BUSINESS WIRE)--This Halloween, Gushers is resurrecting a chilling piece of ’90s nostalgia: its infamous Fruitheads commercial. In response to ongoing online conversation about the ad fueling fans’ nightmares for years, Gushers has transformed the spot into a short horror film created in partnership with Imagine Entertainment, starring award-winning actor Bradley Whitford and viral creator Chester Collins, and directed by Mike Diva, known for his visually striking, internet-breaking style.","length":526,"tagName":"p"},{"type":"text","content":""The Fruitheads ad has lived rent-free in the heads of Gushers fans for nearly 30 years, and they still can’t stop talking about it on social media," said Stephanie Lensing, Brand Experience Manager for Gushers at General Mills. "So, this Halloween, we’re finally giving them what they want with a reimagining of that ’90s ad with thrills and a bit of the humor our fans love from Gushers."","length":410,"tagName":"p"},{"type":"text","content":"The new short, titled "FruitHead," takes the commercial to sinister new depths, revealing how one unlucky actor from the ’90s ad was cursed to live his life as a FruitHead. Now, as an adult (played by Col...