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Blue Buffalo™ Launches Love Made Fresh™ Nationwide, Making Every Meal a Fresh Act of Love for Your Dog

MINNEAPOLIS, October 21, 2025--Blue Buffalo — the most loved and trusted natural pet food brand in the U.S.— today announced the national launch of its new Love Made Fresh line available in the same stores where you buy meals for the whole family. This launch marks Blue Buffalo and General Mills’ entry into the fast-growing $3 billion fresh pet food category, positioning Love Made Fresh as a premium fresh feeding option designed to help pet parents make every meal a "fresh act of love," for the

articleGeneral Mills, Inc.October 21, 20253/company/general-mills-inc/news/blue-buffalotm-launches-love-made-freshtm-nationwide-making-every-meal-a-fresh-act-of-love-for-your-dog
Blue Buffalo™ Launches Love Made Fresh™ Nationwide, Making Every Meal a Fresh Act of Love for Your Dog

About this update from General Mills, Inc.

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General MillsBlue Buffalopet parentsbeloved family membersFresh line