Press release
Nexters Presents Its Research: Almost 50% Of Gamers Tolerate Non-Core GamePlay Ads Research
Limassol, Cyprus, April 04, 2023 (GLOBE NEWSWIRE) -- An international game development company Nexters Inc. (NASDAQ: GDEV), today released the results of its
About this update from Gdev Inc.
[{"type":"text","content":"Limassol, Cyprus, April 04, 2023 (GLOBE NEWSWIRE) -- An international game development company Nexters Inc. (NASDAQ: GDEV), today released the results of its research exploring gamers’ attitudes towards Non-Core GamePlay advertising. To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games — 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research. The key findings are presented below: Most gamers across the globe have noticed Non-Core GamePlay ads within the industry: in the USA, 91% of gamers have seen such ads; in other regions, this number ranges from 71% to 77.2% Almost 75% of gamers both in Europe and the US agree or somewhat agree lots of Non-Core GamePlay ads turn out to be more fascinating than the actual in-app experiences. In Brazil and Japan, the numbers are only slightly lower, 69.4% and 71.9%, accordingly. Although it is believed that the community negatively perceives Non-Core GamePlay ads, 35% to 46% of gamers across the regions reported they would not stop playing the game immediately but would rather make a decision based on the game itself. Gamers across the regions are mostly attracted by gameplay and mechanics in Non-Core GamePlay ads and least — by the new features and user interface. Top-5 games gamers were most hyped about while watching the ad but then disappointed by it after playing: Puzzles, Evony, Hero Wars, State of Survival, and “Scapes” games. The research also presents up-to-date insights into gamers in 2023: In the USA, almost 10% of gamers are older than 60 years — in Europe and Japan, this number is halved, while in Brazil, it’s even less than 1%. In all the regions, the number of players under the age of 18 does not exceed 2.5%, disproving the common stereotype of a medium dominated by kids, tweens, and teens. Most gamers in the USA, Europe, and Brazil play games over 18 hours weekly. In Japan, almost have of the respondents (49.2%) play for less than 4 hours. The most popular gaming genre in the USA is casual games, while in Europe, Japan, and Brazil — RPG / MMORPG. “Non-Core GamePlay advertising is an evolving term — it previously meant advertising that created false expectations, as there was no such experience in the product. With companies adding mini-games with the mechanics from the ads, such advertisin...