Business
Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities
LONDON, May 11, 2026--CMOs are allocating an average of 15.3% of marketing budgets to AI initiatives, yet most marketing organizations lack the maturity to scale those investments, according to a survey by Gartner, Inc., a business and technology insights company. While 70% of CMOs say becoming an AI leader is a critical goal for 2026, only 30% report mature or fully developed AI readiness capabilities.
About this update from Gartner, Inc.
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