Business
Zoned, a GameSquare Company, and Dairy MAX Announce Renewal of Multi Year Partnership
Expansion follows the award-winning "Farm to Fork" Fortnite campaign, which earned a coveted Shorty Impact Award for Gamification. FRISCO, TEXAS / ACCESS Newswire / January 21, 2026 / Zoned, a GameSquare (NASDAQ:GAME) company, today announced that ...
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"Expansion follows the award-winning "Farm to Fork" Fortnite campaign, which earned a coveted Shorty Impact Award for Gamification.","length":140,"tagName":"p"},{"type":"text","content":"FRISCO, TEXAS / ACCESS Newswire / January 21, 2026 / Zoned, a GameSquare (NASDAQ:GAME) company, today announced that it has renewed and expanded its multi-year partnership with Dairy MAX, one of the country's leading dairy organizations. This is the fourth annual renewal of the longstanding partnership between Dairy MAX and Zoned. The renewal comes on the heels of the widely acclaimed "Farm to Fork" initiative for Dairy MAX, which was recently honored with a Shorty Impact Award in the Gamification category, recognizing the campaign's innovation and impact in digital education.","length":601,"tagName":"p"},{"type":"text","content":""Farm to Fork" introduced a new model for mission-driven education inside Fortnite, beginning with Farm Tycoon in April 2024, an immersive world that teaches players how modern dairy farms operate. Farm Tycoon delivered more than 85,000 hours played, over 20 million impressions, and 45,000+ direct engagements, with an average session time of 27 minutes, nearly double Fortnite's average. It proved that real-world education could drive virtual immersion.","length":470,"tagName":"p"},{"type":"text","content":"In July 2025, the program expanded with Diner Tycoon, a second custom Fortnite world that brings the dairy journey full circle and allows players to run a diner, craft dairy-rich meals, and learn about nutrition and sustainability in an engaging, interactive format. Diner Tycoon surged to #1 Top Rated Fortnite experience in the U.S. and globally within its first weekend. Together, the two experiences delivered millions of impressions, strong completion rates, and deep engagement among Gen Z and Gen Alpha audiences. Ultimately, they are helping shape real-world perceptions about dairy farming and nutrition.","length":613,"tagName":"p"},{"type":"text","content":""This partnership demonstrates how powerful gaming can be as a storytelling and education platform," said Justin Kenna, GameSquare's CEO. "Our work with Dairy MAX has set a new standard for purpose-driven worldbuilding in Fortnite, and the Shorty Impact Award validates the innovation and creativity beh...