Business
GameSquare's Stream Hatchet Publishes Annual 2025 Live Streaming Trends Report
Global live streaming viewership grew 6% year-over-year to 36.4B hours watched during 2025, nearly matching 2021's pandemic-era peak FRISCO, TEXAS / ACCESS Newswire / January 29, 2026 / Stream Hatchet, the leading provider of data analytics for the ...
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"Global live streaming viewership grew 6% year-over-year to 36.4B hours watched during 2025, nearly matching 2021's pandemic-era peak","length":136,"tagName":"p"},{"type":"text","content":"FRISCO, TEXAS / ACCESS Newswire / January 29, 2026 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ: GAME), ("GameSquare", or the "Company"), has released its annual 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment.","length":461,"tagName":"p"},{"type":"text","content":"Access to the report is available at: https://streamhatchet.com/reports/2025-yearly-report-in-live-streaming-trends/","length":116,"tagName":"p"},{"type":"text","content":""2025 marked a turning point for live streaming, with growth increasingly driven by heightened competition, broader platform utilization, and more sophisticated, creator-led strategies," said Justin Kenna, CEO of GameSquare. "While total viewership in 2025 nearly matched peak pandemic levels, the real story is the redistribution of attention. Enforcement actions, multistreaming, and esports-driven content are reshaping market share, while non-gaming formats are steadily expanding viewership. This report reinforces that live streaming has matured into a durable ecosystem with sustainable, long-term growth drivers that brands must actively position around."","length":683,"tagName":"p"},{"type":"text","content":"Key Insights from Stream Hatchet's Annual 2025 Report:","length":58,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Live streaming viewership surged in 2025, up 6% from 2024, generating 36.4B hours watched, nearly matching 2021's pandemic-era peak of 37.1B hours watched.","length":159,"tagName":"p"}]},{"val":[{"type":"text","content":"Twitch's market share dropped by 8.3% due to their mid-year viewbotting crackdown and competition from the other Top 3 platforms.","length":133,"tagName":"p"}]},{"val":[{"type":"text","content":"First-Person Shooters were the most popular gaming genre with 4.6B hours watched, helped by esports success from Counter Strike and VALORANT, plus extraction shooter demand for ARC ...