Business
GameSquare's Stream Hatchet Expands AI Strategy with Launch of Next-Generation AI Campaign Builder
AI-Powered platform generates full campaign strategies by turning hours of expert-level work into minutes Next generation platform is powered by Stream Hatchet's proprietary dataset that includes 40+ million creators, multi-year benchmarks, and real ...
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"AI-Powered platform generates full campaign strategies by turning hours of expert-level work into minutes","length":105,"tagName":"p"},{"type":"text","content":"Next generation platform is powered by Stream Hatchet's proprietary dataset that includes 40+ million creators, multi-year benchmarks, and real campaign outcomes","length":165,"tagName":"p"},{"type":"text","content":"Latest AI product launch accelerates GameSquare's strategic push into high-margin software intelligence","length":107,"tagName":"p"},{"type":"text","content":"FRISCO, TEXAS / ACCESS Newswire / December 1, 2025 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), today announced the launch of Stream Hatchet's AI Campaign Builder, the first artificial intelligence-powered platform that generates complete influencer marketing strategies and campaign briefs in minutes.","length":482,"tagName":"p"},{"type":"text","content":"Today's announcement represents the continued evolution of GameSquare's AI strategy, building directly on the breakthrough AI-powered data ecosystem the Company unveiled in May 2025. With the launch of the Company's next-generation AI Campaign Builder, GameSquare's is executing on its roadmap of AI-driven workflow automation, intelligence expansion, and higher-value outcomes across its operating businesses.","length":426,"tagName":"p"},{"type":"text","content":""Our vision is to become the intelligence layer for the entire creator economy," said Justin Kenna, GameSquare's CEO. "AI Campaign Builder is the entry point, the product that gets brands hooked on data-driven creator marketing and the GameSquare ecosystem. Once they experience what's possible with AI-powered strategy, they'll want the full GameSquare platform to manage execution, management, and analytics at scale."","length":452,"tagName":"p"},{"type":"text","content":"AI Campaign Builder is engineered for productivity and precision, by streamlining the hours of manual research, analysis, and briefings that brands and agencies perform for every campaign.","length":188,"tagName":"p"},{"type":"text","content":""Brands have automated media buying and performa...