Business
GameSquare Media Announces New Partnership with Esports.gg
GameSquare Media positioned as the go-to solution for gaming-focused publishers and brands seeking high-impact, targeted advertising servicesAnnouncement
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"GameSquare Media positioned as the go-to solution for gaming-focused publishers and brands seeking high-impact, targeted advertising servicesAnnouncement expands GameSquare and efuse's collaboration and follows the recent multi-year partnership between efuse and Sideqik, a GameSquare company FRISCO, TX / ACCESS Newswire / April 30, 2025 / GameSquare Media, a division of GameSquare Holdings Inc. (NASDAQ:GAME), is consolidating and scaling GameSquare's media solutions under one unified brand focused on gaming and esports. This strategic move reflects GameSquare's commitment to building a dedicated, end-to-end media offering designed specifically for the gaming ecosystem. As part of this transformation, GameSquare Media has partnered with Esports.gg, an eFuse company, expanding the existing relationship between GameSquare's Sideqik and eFuse. The company expects GameSquare Media to be another strategic growth pillar as part of delivering on its 2025 guidanceThe consolidation underscores GameSquare's vision to centralize its media operations, streamlining its experience in digital content monetization with advanced media, technology, and analytics capabilities. To lead this next phase of growth, Drew Brunson has been appointed as Head of GameSquare Media. Brunson brings extensive experience in gaming media and advertising and will work alongside Brittany Peters, who leads GameSquare's media operations team, to deliver innovative and impactful solutions for brands looking to engage gaming audiences. Together, they position GameSquare Media as the go-to solution for gaming-focused publishers and brands seeking high-impact, targeted advertising services.This announcement builds upon the recent multi-year partnership between efuse and Sideqik, another GameSquare company, reinforcing the growing synergy between the two organizations. The collaboration will enable Esports.gg to offer enhanced programmatic advertising solutions, allowing brands to engage gaming audiences with greater precision and effectiveness.\"With the launch of GameSquare Media, we are doubling down on our commitment to the gaming industry,\" said Justin Kenna, CEO of GameSquare. \"Under Drew's leadership, we are confident in our ability to deliver world-class direct advertising solutions tailored for gaming. Esports.gg is the perfect partner, and through our growing c...