Business
GameSquare and Barnes & Noble College Partner To Create New Collegiate Gaming Tournaments and Programming
GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next-generation media company with roots in gaming and creator entertainment, today announced that it has entered into a strategic partnership with Barnes & Noble College (BNC), a division of Barnes & Noble Education, Inc. (NYSE: BNED), to deliver dynamic collegiate esports and gaming programming across the U.S. GameSquare and Barnes & Noble College aim to build gaming-related programming designed to engage nearly 6 mil
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[{"type":"text","content":"Strategic partnership focused on delivering esports and gaming programming and access to more than 1,100 physical and virtual campus bookstores, reaching nearly 6 million students","length":179,"tagName":"p","attribs":{}},{"type":"text","content":"FRISCO, Texas, Sept. 3, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next-generation media company with roots in gaming and creator entertainment, today announced that it has entered into a strategic partnership with Barnes & Noble College (BNC), a division of Barnes & Noble Education, Inc. (NYSE: BNED), to deliver dynamic collegiate esports and gaming programming across the U.S. GameSquare and Barnes & Noble College aim to build gaming-related programming designed to engage nearly 6 million students across over 1,100 physical and virtual campus bookstores in the US.","length":663,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/GameSquare)","displaySize":"","headline":null,"caption":"(PRNewsfoto/GameSquare)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":69,"url":"https://media.zenfs.com/en/prnewswire.com/8ec88715794e099865bb22d64cdcd815"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/wbv9diUAM3t2P4CfmroEMw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEyMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/8ec88715794e099865bb22d64cdcd815","width":400,"height":69}},"href":"https://mma.prnewswire.com/media/2734587/GameSquare_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This partnership brings together two organizations with a shared commitment to creating innovative and engaging student experiences. Under the terms of the agreement, Barnes & Noble College will promote and support a new collegiate esports and gaming program developed and managed by GameSquare's expanding experiences business. The programming will feature multiple competitions throughout the 2025–2026 academic year, including high-impact events such as online qualifiers and live finals held on a national stage. GameSquare and Barnes & Noble College will release the full event schedule later this year.","length":620,"tagName":"p"},{"type":"text","content":""Gaming and competitive esports are a huge part of campus life, and it's important to offer p...